smorg

I feel almost bad at about 2:40…then I remember it is metal. Still freaking creepy.

Bear with the few seconds of commercials at the beginning, and check out how powerful this tech is…amazing.

more:

[edit]
Holy hell, this is live. The Hard Rock is using it. For once, Microsoft does something truly innovative.

http://labs.live.com/Silverlight+2+Deep+Zoom.aspx
http://memorabilia.hardrock.com/

This is a bootleg of a rough trailer caught at a convention. I can’t wait…
:)

Rands is always right. Yet another treatise on how those people think…

According to my math, there is a huge pile of nerds who are traipsing around their 30s. This is the Apple ][ generation and they’re making some bucks. Financial types call this decade of life “the accumulation years” because, traditionally, this is the time of life when you start gathering piles of cash for use during the rest of your life. You’ve found your ideal gig and you’re hitting your stride.

Advertisers love these 30-somethings because they have large disposable incomes. Consequently, content creators love them as well, which means that for content creators to generate their own piles of cash, they need to develop entertainment targeted at the nerd demographic.

What do we know about nerds? Well, we know a lot. They need a project, are systematic thinkers, and they love puzzles and games. This brings me to a whole pile of entertainment that has shown up over the past ten years. All of which, I believe, is specifically designed for the nerd demographic, since all of the content shares a common characteristic: it’s terribly complex and nerds enjoy making it more so.

On ‘Lost’…

One of the more prominent recent examples of nerd entertainment is J.J. Abrams’ Lost. If you don’t follow the show, here’s the pitch: “A plane leaving Sydney, Australia, headed for Los Angeles, crashes in the middle of the Pacific. The survivors end up on a mysterious island where an endless stream of bizarre, unexplained shit goes down.”

I’ve just told you the basic premise of Lost, but I’ve actually told you absolutely nothing about the show. This is because Abrams has constructed a seemingly infinite set of intersecting plot lines involving all the major characters, both on the island and before they got to the island. Combine these elements with the usual science fiction elements such as immortality, time travel, and a creepy black smoke monster and you’ll quickly realize that one of the biggest criticisms of the show is “I have no fucking clue what is going on”.

That’s right. That’s the point. That’s why nerds created the Lost Wiki. That’s why we replay all the trailers in slow motion. We’re looking for that tattoo on the shark in the third episode of the second season because AH HAH! That explains something. I’m just not sure what… yet.

Nerds are systematic thinkers, which means, for entertainment, we want to exercise our systemic comprehension muscles. We want to stare at a thing and figure out what rules define it. In the case of Lost, Abrams get this. He sprinkles hints of systems within the system of the show. He tinkers with time and with personalities to paint brief glimpses of clues. And then he changes everything because he knows that if we ever feel we’ve figured it out, we’ll bail.

Technorati Tags: links, Rands

via HuffPo

Public awareness of the number of American military fatalities in Iraq has declined sharply since last August. Today, just 28% of adults are able to say that approximately 4,000 Americans have died in the Iraq war. As of March 10, the Department of Defense had confirmed the deaths of 3,974 U.S. military personnel in Iraq.

In August 2007, 54% correctly identified the fatality level at that time (about 3,500 deaths). In previous polls going back to the spring of 2004, about half of respondents could correctly estimate the number of U.S. fatalities around the time of the survey.

The drop in awareness comes as press attention to the war has waned. According to the News Content Index conducted by the Project for Excellence in Journalism, the percentage of news stories devoted to the war has sharply declined since last year, dropping from an average of 15% of the newshole in July to just 3% in February.