Rands on Nerds again
Rands is always right. Yet another treatise on how those people think…
According to my math, there is a huge pile of nerds who are traipsing around their 30s. This is the Apple ][ generation and they’re making some bucks. Financial types call this decade of life “the accumulation years” because, traditionally, this is the time of life when you start gathering piles of cash for use during the rest of your life. You’ve found your ideal gig and you’re hitting your stride.
Advertisers love these 30-somethings because they have large disposable incomes.
